When I started working with consumer packaged goods companies five years ago, I witnessed a troubling pattern. Brands were drowning in data from Nielsen syndicated sources, POS systems, and trade promotions, yet they couldn’t answer basic questions: Which SKUs were cannibalizing each other? Why did that promotion fail in the Northeast but succeed in the West? Where should we invest our...

I’ve watched too many finance teams spend January building elaborate budgets, only to watch them become irrelevant by March. The spreadsheet sits pristine and untouched while the actual business runs on gut feeling and last-minute pivots. After fifteen years helping companies transform their financial planning, I can tell you the difference between organizations that execute their...

Managing money in 2025 feels completely different from how it did just a few years ago. I’ve watched countless individuals transform from spreadsheet warriors drowning in transaction data to confident decision-makers backed by AI-powered insights. The change? AI personal finance tools that actually understand your spending patterns, predict your needs, and guide you toward financial...

📊 Why 81% of analytics users are ditching standalone tools for embedded solutions The Analytics Revolution is Here (And It’s Massive) The embedded analytics market just hit a turning point. We’re talking about explosive growth from $78.53 B to $182.72 B by 2033 — that’s a staggering 18.4% CAGR that’s reshaping how every SaaS application delivers insights. But...

Data agility — not just marketing budgets — will determine which CPG brands win in 2025. McKinsey’s analysis shows that CPG companies implementing comprehensive digital and AI transformations can achieve a five- to 15-percentage-point impact on EBITDA margins, while AI is expected to generate $500 billion in value for the global CPG industry by 2025. The...

Most companies are still fighting yesterday’s battles while smart organizations gain unfair advantages from tools nobody’s talking about yet. I watched a $50M company waste six months evaluating Tableau vs. Power BI while their scrappy competitor used an emerging platform to gain market-defining insights in just three weeks. The difference wasn’t the data — it...

Why 67% of AI implementations fail and what organizations succeed due to different The  AI analytics  gold rush is creating two types of companies: those gaining massive competitive advantages and those burning through budgets with little to show for it. After analyzing over 200 implementations across industries, I've identified exactly what separates success from expensive...

When I first started working with CPG industry companies five years ago, I assumed digital transformation would follow the same playbook we used for tech startups and financial services. I couldn’t have been more wrong. CPG digital transformation presents unique challenges that distinguish it from every other industry I’ve worked with. While a software company can pivot its...

Three months ago, I sat in a hospital boardroom listening to a CMO describe their biggest challenge: “We’re flying blind. By the time we see problems in our data, patients have already suffered.” That conversation changed everything about how I approach data analytics in healthcare. It wasn’t just about numbers on dashboards — it was about saving lives through...

A data strategist’s perspective on what separates successful data-driven organizations from those drowning in dashboards I’ll never forget the moment a Fortune 500 executive looked at me across a conference table and said, “We have 47 different dashboards, but I still can’t answer whether our Q3 marketing campaign actually worked.” That conversation happened three...